Chapter 3 – Ethics & Professionalism

1. I especially liked the Rotary Club’s four-way  test for ethical decision making:

  • Is it the truth?
  • Is it fair to all concerned?
  • Will it build good will and better friendships?
  • Will it be beneficial to all concerned?

I’m finding that these are good principles to follow in every aspect of life as we interact with people on a daily basis, and especially during conflicts.

2.  I am distressed to learn that celebrities and other public figures are paid to appear on talk shows to ‘casually’ mention that this product or that product has helped him/her significantly.  To me, this is deceitful and  unethical. Sally Field does a commercial for Boniva, which clearly she is being paid to do–no surprises.  But when Kathleen Turner was paid by a drug company to appear on Diane Sawyer’s show to claim magical effects of their drug, during a casual conversation–that is a different story. People, for whatever reason, look up to celebrity status, and in my opinion, public figures should be held to a higher standard of integrity for quality public relations.

3. The Institute for Public Relations (IPR), headquartered in the University of Florida,  a non-profit organization for PR educators and practitioners, offers scholarly PR articles on their website:


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