Preparing Fact Sheets

Three interesting concepts: (Chapter 6 PRCA 3330)

  1.  Fact sheets often accompany a news release or media kit.  It is a list of facts in outline or bullet form that a reporter can use as a quick reference when writing a story.
  2. There are several kinds of fact sheets. They typically are one-page background sheets about an event, product or organization.
  • Event fact sheets would cover the basic information about the event: sponsor, location, date and time, name of the event, a list of any prominent people attending, any unusual aspects that make it newsworthy.
  • Organization or corporate profile fact sheets include the organization’s name, products or services produced, annual revenues, total number of employees, names of top executives, markets served, and any other pertinent details.
  • Product fact sheets are a summary of a new products characteristics.  It might include nutritional information, the production process, pricing information, availability, convenience and how it serves a consumer’s need.

3.  A variation of the traditional fact sheet is information presented in question & answer format, as frequently asked questions (FAQs).  This format is most often used on websites and the Internet.

Source: Public Relations Writing and Media Techniques  by Dennis L. Wilcox

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