Tapping the Web and New Media

Chapter 12 – Hyperlinks

Sites that have a lot of links with other sites tend to get more visitors.

  • Link your website to organizations or topics that have a direct interest in your organization.
  • Sites with many links increases your ranking on search engines
  • Search engines create more awareness about websites.
  • The average internet user limits his search to the first 10 citations.
  • Search Engine Optimization (SEO) uses keywords to describe products/services which embeds them  as hyperlinks in your website so search engines  identify them and drive traffic to your site.  

Source: Public Relations Writing and Media Techniques by Dennis Wilcox


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