Social Media & Ways to Improve your Online Writing

a Podcast by Barbara Rozgoyni

I recently listened to a podcast of a public relations  program through TrafcomNews where Rozgoyni answered questions asked by a roomful of new entrepreneurs and budding social media techies.  She discussed how to position your business using social media networks such as Twitter and FaceBook. She noted that news traveled faster through Twitter than through any other medium, and that literally within seconds of an event someone is Tweeting about it.

She also noted the importance of blogs, which she says “out-perform websites.” She recommends buying your own domain name as well as any other name  you think you may use in the future, so that it is available to you when you want it.

There are several ways to draw traffic to your blog. One popular way to draw traffic to your blog is the use of the press release. There are many online press release sites that offer the service either for free or for a nominal price.

Some ways to make your online writing more alive:

  • Start with what’s most important
  • Use active versus passive voice
  • Use shorter sentences
  • Use headlines & sub headlines
  • Tell Stories
  • Lead with verbs
  • Proofread your material before publishing

In general, I think sites like For Immediate Release, Inside PR, The Creative Career and Trafcom offer free podcasts on a variety of topics that enables the listener to learn a little more on a topic of interest without a lot of investment in time or cash.  Each podcast offers insights and material that help either a budding or seasoned public relations professional gain a greater edge of valuable material that might not normally be accessed.

One interesting thing I learned that she said was “Figure out how your business can run without you.”  To me, that is an amazing statement. As a former business owner of a couple small businesses, I was totally involved 100 percent and spent enormous amounts of time either working in the business, or marketing and growing it. It was hard work. After many years of working hard, I heard the phrase “work smart, not hard.” I suppose that falls directly in line with what Rozgonyi has to say–figure out how it can run without you. Good advice.

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