Public Relations is used to achieve a number of marketing objectives:

  • to raise awareness
  • inform
  • educate
  • gain understanding
  • build trust
  • make friends
  • give people reasons to buy
  • create a climate of consumer acceptance

Public Relations activities contribute to developing new prospects for new markets, such as people who inquire after seeing or hearing a product release in the news media. It generates sales leads usually through articles about new products and services and paves the way for sales calls.

source: Public Relations Strategies

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